منابع مشابه
Mega sporting events: A poisoned chalice or a new dawn for low- and middle-income countries?
The increasing number of mega sporting events, such as Olympic Games, the World Cup or Commonwealth Games, awarded to lowand middleincome countries is, at first sight, a significant move in the direction of fairness and equity. In 2010, South Africa hosted the football World Cup and India hosted the Commonwealth Games, while Brazil will be hosting the football World Cup in 2014 and the Olympic ...
متن کاملCommunicating a Mega Sporting Event in a Social Network Environment
Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...
متن کاملScoreboard advertising at sporting events as a health promotion medium.
This report describes spectator recall of SunSmart skin cancer prevention advertising displayed on the Brisbane Cricket Ground scoreboard at intermittent periods throughout the 1999/2000 cricket season and the sun-protective behaviors of these spectators. Two hundred and thirty-one spectators were asked a series of five questions about their recall of SunSmart advertising and their present suns...
متن کاملImpact of Electronic Commerce on the Sporting Goods Market
With the ever-growing popularization and application of the Internet, the growing popularity of online shopping and e-commerce has made great progress, and the scope of future development is unlimited. The current rapid development of e-commerce has accurately grasped the current situation and future trends may also help in avoiding the obstacles in further promotion of the steady development o...
متن کاملFree-Viewpoint Video for Outdoor Sporting Events
When traditional fixed-viewpoint video of an event is rendered, the only viewpoint available for playback is that of the camera that recorded the event. Free-viewpoint video (FVV) attempts to break this restriction by allowing the specification of the viewpoint at the point of rendering rather than the point of recording. This work proposes to apply the techniques of FVV to video recorded at ou...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2010
ISSN: 1556-5068
DOI: 10.2139/ssrn.1541923